The TOMMYXNADAL underwear launch was the largest single campaign the company had undertaken over the past five years and coincided with their global relaunch for underwear.
I was the lead creative for the European and Asian campaign roll out - the shoot assets having been shot by Mario Testino in NY - and work on initial conceptt through to execution of all elements from the initial press kit through to personal appearance events in Spain and Germany, localized digital and physical marketing projects.
DIGITAL TEASER MAILER
This fully responsive interactive mailer was sent out to bloggers and press agencies. I designed and built a composite version for mobile and desktop which was then fully realised by an outside digital agency
RESPONSIVE DESIGN
The brief required a mobile version that could be easily accessed on the go. After a few tweaks we managed to include the drag and swipe functionality to the mobile and tablet versions.
PRESS KIT DESIGN
The press kit design and layout featured photography from Mario Testino and some great behind the scenes imagery. We were tasked with creating a layout that touched on Rafa's playful energy and was in sync with Hilfiger's clean, bold aesthetic.
