TOMMY X NADAL - OOH
TOMMY X NADAL
The TOMMYXNADAL underwear launch was the largest single campaign the company had undertaken over the past five years and coincided with their global relaunch for underwear.
I was the lead creative for the European and Asian campaign roll out - the shoot assets having been shot by Mario Testino in NY - and work on initial conceptting through to execution of all elements from the initial press kit through to personal appearance events in Spain and Germany, localized digital and physical marketing projects.
This page highlights the Out of House Advertising which was seen in over forty countries across Europe and several in Asian
We were given multiple briefs for public transportation. These ranged from the new 'techno' buses in London to trams in Helsinki and even reached as far as Australia. Each featured unique positioning and artworking requirements. Our in house creative artworking team on Tommy were fantastic in helping to execute these deliverables.
We had multiple requests for site specific advertising which included interactive elements where passers buy could remove tennis balls from street advertising and units which featured the promotional launch video.
Other briefs required transfroming whole spaces or items such as the below bus stop in central Amsterdam which featured video screens and an illuminated front sign, and the main underground station in central Helsinki.
LARGE SCALE BILLBAORDS
Another key part of the campaign was individual 'mega' posters which were placed in prominent city locations such as the international terminals at Frankfurt and Berlin airport - both ads were over one hundred metres in length. There were multiple large scale indoor takeovers in Asia and Oceana, including Taipei station.